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Curriculum

 

              *All course instruction is in English*

 

Fall Semester (Sept.-Jan.)

Spring Semester (Mar.-June.)

Business Mathematics Business Analysis
Introduction to Business AdministrationFinance for Business
Advertising Theory and PracticePrinciples of Marketing
Introduction to E-businessIntroduction to Economics
Marketing Research MethodsIntroduction to Business Computing
Understanding ConsumersBehavior in Organizations
Human Resource AdministrationBrand Management
Foundations of Business Strategy International Business
Employment RelationshipDirect Marketing
Work Psychology Business Environment
Organizational BehaviorMedia Skills and Production II
Introduction to AccountingReading Hollywood II
Business EnvironmentWays of Persuasion in Advertising II
Introduction to LawCritical History of Media Institutions
Media Skills and Production I Behavior in Organization II
Reading Hollywood I Principles of Management
Ways of Persuasion in Advertising IInternational Human Resource Management
Skills for Professional Development
Human Resource Management
  in the Creative IndustriesBusiness Environment
 

Training and Development

 

In addition to these core courses students can take supplemental instruction in Chinese   language and culture.  Students take up 22 hours of lessons a week over the course of a 16 week semester. Classes are divided into beginner,  intermediate and advanced levels. Separate instruction covers reading, writing, speaking, listening and comprehensive language skills. Courses in Chinese culture are also available for more advanced students. Students with nearly native Chinese language ability may qualify for additional courses.